Showtime!

IHL’s front staff helps a lineup of customers during the DeWalt “Knockout Sale” - April, 2011

Here I am blogging again after a 4-month hiatus!

Before I move ahead with today’s precept, I’d like to thank the leaders of DeWalt, Makita, Bosch, and Milwaukee. My appreciation is equal. They’ve each chosen IHL to co-host some of the most exciting shows this industry has seen for a long time. And for that I am wholly grateful. DeWalt had great success with “Knockout Sale”.  So did Makita with “Speed Impulse” and the same goes for Milwaukee’s famous “RedLithium”, and Bosch’s “In it to Win It”. These shows were part of our 2011 spring-summer annual sale.

A prelude to the action

It starts with a successful marketing campaign. We reach out to interested end-users. Make sure they know about this very opportune time to reexamine there tool arsenal. Recalibrate. And, be ready for a new season.

Showtime! Excitement! Sale! Free Goods!

The shows were exciting. They ran for three days each. Much knowledge on tools’ optimum use, specs, and accessories were shared. Valuable information such as maintenance and warranties were passed along. Manufactures received instant feedback from end-users. A tremendous value - especially if the tool is newly introduced to the marketplace. Alongside this information exchange, a major sale was taking place. Tools and accessories were sold at low cost and often paired with freebies like batteries, blades and even autographs! This, as you can imagine, faired well for our contractors.

Many thanks.

I personally thank you for being part of our network. At IHL, we’re aimed at keeping you linked to the newest technologies being introduced to the construction market. I cannot emphasize enough, the great savings you get by being informed about these opportunities. So stay tuned. It seems DeWalt and Milwaukee might be brewing another round of shows at IHL!

@toolio127

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Want more?

Visit IHLCanada.com to shop or browse the construction industry’s best deals.